BETH WOODWARD- DECEMBER '17
Hunting things of beauty has always been a deep passion, but where I really excel is in the creation and sharing of the beautiful things that represent your brand and business. After a number of years working in the event industry as a graphic designer, I started finding a passion with helping smaller businesses grow their brand. When I took my maternity leave with my son, I finally had the time to build my freelance into a solid side hustle. I have been supporting small businesses grow their marketing and build beautiful brands for a number of years, and the passion hasn't fizzled! I even run The Small Business Owners of Southern Ontario group, which is a group of over 1000 small business owners in Southern Ontario who are all striving to grow their business in a meaningful and productive way.
The Glass Ladder & Co ambassador program was just a natural extension of my love of small business. They really push collaboration and have a ton of great resources for small business owners, it seemed natural to further promote that (and get myself some super cute swag in the process).
I think my advice for new ambassadors would be the same as my advice to new business owners. Find your "What for" and run with it! WHAT ARE YOU HERE FOR? Why do you run your business, promote a certain brand, have certain morals? It all goes together, and in business (much like brand advocacy) you have to put your money where your morals are. I personally don't represent a lot of brands, but would much rather promote the ones that have similar values, and support small businesses. Keeping yourself from selling out, completely cashing out, and burning out, are all of the utmost importance! You got this hun, just keep going <3