Jasmine Star: GLC Spring Featured Girlboss

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When it came time for us at GLC to decide who should be our Spring 2018 Featured Girlboss, we considered a variety of factors- someone inspirational, some one who is a strategic thinker, someone who can provide our audience tangible advice to help them grow their blog, business, or side hustle. When we put all these factors together, it was almost a no brainer to feature Jasmine Star. We asked her to share her journey in her own words, in case you aren’t already familiar with her and her amazing story.“In 2005, I walked away from a scholarship to UCLA law school to follow my heart. At the time, my mother had brain cancer. I wanted to be by her side and she reminded me life was too short not to do what I loved. I begged her to walk me down the aisle as I married my best friend and planned a wedding in three months.

Against all odds, my mother and father escorted me to marry my soul mate on a sandy beach in Hawaii. Wedded bliss faded into the reality that I had no job and was desperate to follow my mom's advice to do what I loved. 

That Christmas my husband bought me a camera, with permission to pursue my dreams.

I slowly built a brand, marketed my services, and transformed from a doubtful photographer into a savvy entrepreneur. 



Four years later, I was voted Top 10 Wedding Photographers in the World, and my work was published in a bunch of magazines. As I diversified my business, I became a speaker and business strategist for creative entrepreneurs. Now I help those with a dream and hustle to build their own brand.”

Jasmine believes that although we all come from different walks of life, with different dreams and circumstances, we all pass through similar phases. She breaks down the three phases for us:

 

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(Dazed and Confused) 

I think every newbie entrepreneur goes through the same phases – first, you feel a little lost and not sure how to make a business work.

 

(Are we there Yet?)

Then you dip your toe in the pool of living life on your own terms. You might be doing the doggy paddle in the deep end for the first few years until you learn how to swim on your own.

 

(Let Freedom Ring!)

Once you taste the FREEDOM of doing what you want, when you want, with whom you want, you’ll never go back to a meaningless office job.

 

We all look for strategies I think, new strategies, new ideas on how to succeed, how to grow, how to survive as an entrepreneur. It’s easy to feel like you’re going into uncharted territory but Jasmine has a way of relating to entrepreneurs at any phase. When asked about her strategy she replied…

 

“My strategy for success was to learn and apply what I learned to my business. I was always a hard worker. I soaked up everything I could about marketing, storytelling, photography, and collaboration. I traded services for photography to get started. It’s the people I met along the way who’ve inspired me the most.

 

A decade later, my business philosophy is the same: work hard and help others.”

 

At GLC we believe in community, we believe in collaboration, and supporting on another. Some trending topics and methods in the entrepreneur world right now seem to be mastermind groups and mentorships. We asked Jasmines opinion on these current trends and whether or not she thinks it’s worthwhile.

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“Yes! Nothing catapults you further faster than coaching. Whether you trade your products or services for mentorship or join a paid mastermind, you need to be around other people doing great things in order to help move you forward...

 

I actually started in a mastermind because I needed to fully understand my gaps as an entrepreneur, and that happens quickly when you're surrounded by other business owners.  Once I refined my goals and vision for the future, I invested in coaching...but I'm still doing a mastermind as well!

 

If you’re just getting started, start following people you admire and simply ask if they offer mentoring, coaching, or mastermind options.  Sometimes you just have to put your desires out in the open and see what happens.  But you'll never get what you don't ask for.”

 

Everyone has challenges and difficulty along the way- sometimes looking at seasoned entrepreneurs, it can feel like they have it all together and it can be easy to forget that we all go through speedbumps and obstacles.

 

“Sometimes it can be hard for me to delegate. I’m an in the weeds type of girl. I like to get my hands dirty and figure it out.

 

If you want to grow your business, you CANNOT do EVERYTHING yourself. It’s not possible if you want to scale your business!

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I talk everything over with my husband, my business partner. We realized it was time to build a team. When you put the intention out there to find help, it’s amazing how the right people will show up in your life.”

 

We asked Jasmine to share her top 3 quick tips for success on social media!

1)   Do more video even if it’s a 30 second clip in your car.

2)   When you first start out, you won’t have fancy lighting. Always take photos and videos facing a window for good natural light.

3)   Don’t be afraid to DM people you admire. Instagram gives you access to great people. If you don’t ask, you’ll never know.

 

If you’ve ever felt drained as an entrepreneur, you know the danger of burning out. You lose drive and motivation, you feel uninspired and hopeless. It can be hard to make it through those tough times. Jasmine explained her secret to finding inspiration when you are on the cusp of burning out.

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“TRAVEL! If you’re feeling a little stale, put yourself in a new environment. Whether it’s strolling to work out of a new coffee shop or flying to Spain, do it!

 

Hearing new music, seeing new décor, and talking to new people will always spark new ideas.”

 

But in order to PREVENT burnout from happening it’s important to create a routine. One thing has become very prevalent over time, the most successful and creative business owners have morning or evening routines that they do every day! Jasmine shares her own..

“Every morning, I snuggle with my dog, Polo, and make a cup of coffee. French press is my favorite! Then I either take a walk by the ocean or go to a yoga class. When I workout, I’m so much more productive and get great ideas!

I think it’s important to set up your own morning and evening rituals that make you feel good. What works for me might not inspire you, and that’s OK.”

If you are considering changing directions, whether it be that you finally launch your business, or change areas of interest- there’s a few key things you need to know.

 

“Let me just state the obvious:  switching directions is scary.


I have to be honest.  Really honest.  When I was 25 years old, doctors said she was dying of brain cancer.  She was only 50.  In that moment, I thought I was having a mid-life crisis.  I was literally half the age of my dying mother.
In that moment, I understood how fast life flies by and I promised to do everything I could to ensure I didn't look back on my life from a hospital bed and wonder What if...
 

Are pivots scary?  Yes.  Unpredictable?  Yes.  Awkward, painful, stressful?  Yes, yes, yes.  But pivots are exciting and life-giving, too.  Pivots make you thrilled to work for something you truly want and believe in.  Pivots make you breathe deeper.  Pivots make you trust in yourself and ability to success more than you could ever imagine.
Oh, and here's some good news:  my mother miraculously recovered from brain cancer and she's the first person I call when I'm hoping to make another pivot in my life.
 

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If you're looking for people to "get" you or applaud your career-switching decisions, you may be searching for a long time.  The vast majority of people are afraid of trying something new, but--more so--afraid of failing publicly.  Most people don't want to be vulnerable and run the risk of closing the doors to a dream.
Your responsibility isn't to handle the naysayers, nor is it to convince others that your decision is right.  Your only job is to do what you've been created to do.  You must stand in the rightness of your vision and let your success silence their doubts.”

It's important for women in this day and age to support one another. We’re all striving for success and its key to help each other along the way- to build a community and a movement.

“I believe female entrepreneurs are special. They succeed in their own, intuitive way. The sky is the limit to what women can create for themselves.

Challenges will come up. I believe if you lead with your heart and work hard, you’ll live an amazing life. Women are cut from unique pieces of fabric. That’s what makes us so special. When we applaud other women, we allow them to create their great work. Collaboration over competition is my game.”

 

Find Jasmine Star here:

www.jasminestar.com

Instagram: @jasminestar

Lauryn Evarts: GLC Winter Featured Girl Boss

Lauryn Evarts: Glass Ladder & Co Winter Featured Girl Boss | The Skinny Confidential |


We’re proud to announce our Featured Winter Girl Boss is Lauryn Evarts of The Skinny Confidential! Every season we choose a new female business owner who we feel defines a true girl boss. These women have inspired us in our own entrepreneurial journey and we hope that their wisdom, advice, and experience, will also inspire you in yours.   

 

Lauryn Evarts’ story of how she got started is one that stands out in the crowd. She was a college student studying Broadcast Journalism who hated school and didn’t think she could be happy working for someone else. Although she couldn’t figure out why that was at the time, perhaps it was a deeper calling within her that knew she was destined for greatness.

 

“I wanted to create a space where people were sharing their secrets rather than hiding them,” Evarts said. So she took to Rite Aid and bought a big poster board where she wrote out her vision for The Skinny Confidential. It’s astounding to see years later how much it’s grown and revolutionized. At the time she said...

 

“Everyone looked at me like I was a psycho for starting a blog… I have to be honest it’s really fueled me, I get off on people telling me ‘no’ and changing things so that it’s a ‘yes’... If I had listened to them, I would have been a newscaster today, reporting on other people’s lives.”

 

 

Lauryn Evarts: Glass Ladder & Co Winter Featured Girl Boss | The Skinny Confidential |

 

Lauryn’s Top 3 Tips for Jump Starting your Business (or Blog!)

 

1.) Start TODAY!

“You have to just start! There’s never going to be a right time. College was a waste of time for me.. When I feel like I’m doing what I’m supposed to I get very uncomfortable. You have to get your hands dirty, have failures, and meet other people of different personalities! Just roll up your sleeves and LAUNCH!”

 

2.) Use Visuals

“It’s different than a Pinterest board you can just log into - I need to see it and feel it.” When you have a physical visual in front of you, reminding you everyday of your goals and your visions it really is game changing! Start with a vision board or a Lauryn Evarts style, Rite Aid poster board.

 

3.) Execute

“I did not talk to anyone about it, other than Michael, the year before it launched. I see a lot of people talking about what they’re going to do and not doing it.” Sometimes it’s better to let your actions and your success do the talking. Stop talking about what you’re ‘going’ to do and just do it. Let your work speak for itself- you got this!


 

Lauryn Evarts: Glass Ladder & Co Winter Featured Girl Boss | The Skinny Confidential |

Starting a blog and/or business is a very exciting time! In modern day social media, it can be difficult to not get caught up in the numbers. Lauryn said,

 

 

“Don’t look at the numbers! Look at the people you already have- What happens if you do that? They go out and become soldiers FOR YOU when then feel seen and heard... I’m very much about Micro VS. Macro when just starting out. I see people thinking they’re too good for their audience and it’s a mistake in my opinion.”

 

 

The other thing that’s common to get caught up in is monetization. Of course this is an understandable concept, but when just starting out it’s important to keep your focus where it’s really needed! “I didn’t even think about monetization for three years… don’t even think about collabs, be very choose-y about what you choose to put on your website. Otherwise, people stop trusting your opinion.”

Being a girlboss can be defined in so many different ways. The women we choose to feature as our seasonal girl bosses truly embody the definition of this word to us. We thought it’d be interested to hear what Lauryn’s definition of a “Girl Boss” is. She said, “ it’s paving the way and influencing other people but also allowing yourself to be influenced… a true girl boss hears their audience.. Community is so important… and do you! I have to do what works for me, and you have to do what works for you… we all beat to the tune of our own drum… If everyone is doing something, I try to do the opposite.”

 

Lauryn Evarts: Glass Ladder & Co Winter Featured Girl Boss | The Skinny Confidential |

 

Lastly, we asked Lauryn to share with us, her BEST social media growth hacks. “It’s a lot of finesse” she laughed.

 

She went on to explain the difference in platforms and the value that each held. “SnapChat is a way to really see what your audience wants and how to target them because you can see their screenshots... It’s so important to provide VALUE. Video is going to be HUGE if you’re not on YouTube, everyone should be… Podcasting is a long form medium of showing your personality, it’s amazing! Overall, you need to find what works for you, think of it as making a custom Margarita, you have to use your own ingredients on the classic formula.”


 

Well you’ve heard it here first boss babes, Lauryn had a TON of great tips, ideas, and advice! If you have any feedback we’d love to hear from you, leave your comment down below! If you enjoyed reading this or have any nominations for our next Featured Girl Boss let us know in the comments section.

 

 

***ALL PHOTOS CREDITED TO LAURYN EVARTS OF THE SKINNY CONFIDENTIAL***


 

Why Blogging Will Increase Your Following... (and Credibility)

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((The following article is a guest blog written by Kayla Polgar, to see more of Kayla's work, please visit www.lookinginwords.com ))

Starting your own business or blog site can seem intimidating.

"Where do I begin? What do I write about? How do I make a website? "

A lot goes into making a blog, but don’t be discouraged! Once you start writing and creating content you’ll feel inclined to keep going – trust me. Blogging can easily transform from a simple hobby to a life-long passion. Just take this quote from author Travis Huff, “When used properly, a blog can help increase awareness, showcase your expertise, answer customer queries, and establish your business as the go-to brand in your niche.” Even if you are not a business owner, blogging can help establish your writing voice and promote your work. If you still feel overwhelmed after reading this, I highly encourage you to still give blogging a shot. Blogging increases your following on social media and makes you a more credible author!



Following

Starting a blog can be beneficial in many ways and market your business. Writer, Marc Prosser, suggests that having creative and informative content on your blog will intrigue your readers. People love to see original content, especially creative, authentic and unique stories. Over time, readers will invest in your writing and routinely revisit your website. One of the most-rewarding feelings is when people you don’t even know start supporting you. When your writing reflects who you are and what you believe in, your authenticity will shine through. This can lead readers to feel connected to a blogger, like they personally know you. Your stories will begin to resonate with your audience and increase your following.

Blogging can also increase your website’s SEO (search engine optimization). According to Huff, “If you use the right titles and descriptions in your blog, you can improve your Google search rank for ideas that your potential clients might be looking for.” In other words, when someone searches for a word that is connected to your blog, the search engine will return results with your website included. This is crucial for business-type blogs that are looking to drive more traffic to an eCommerce or service-based website. Huff also suggests that your business or lifestyle blog can have a certain voice or tone that expresses who you are: “It brings life to your company and helps you create consistent branding that can help draw in more leads from people who respond to your business's style.” Becoming personable and maintaining a consistent voice can provide readers with insight into who you are and what you do.

Personally, writing gave me a deeper meaning and purpose. It grew from something I would do in my spare time to a passion project that I would devote my off-hours too.

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Credibility

Credibility can make or break your new and upcoming brand or your well-established business. Becoming a credible and well-known source doesn’t happen overnight, however. It takes dedication, persistence and consistency.

There are a few ways to build up your ethos. According to Marc Prosser, “Being able to produce expert and insightful content for your readers establishes your credibility and thought leadership abilities, building trust among your regular readers in the long run.” Nurturing this relationship is crucial to your brand’s success. Readers want to feel as though they can depend on your writing and the information you provide. Therefore, consistency in your message or product can show credibility and reliability. Furthermore, discussing familiar material can prove you are knowledgeable about your industry or craft.

Consistency and credibility can show off your expertise, eventually making you the “go-to” source. Author Jeff Bullas reveals that “Blogging gets you noticed and positions you as a thought leader and consequently as potential customers read your blog posts and observe your commitment and passion, they brand you as an expert.” Building the reputation as an expert is important when it comes to boosting your ethos. Another way to enhance your audience’s perception of you is by listing sources at the end of your blog posts. Stating where your information came from or who it was inspired by can make your message/product stronger. This shows readers that you spent time researching sources and have the evidence to back up your claims

When I write blogs, I make sure to always credit my information’s sources. I also leave a comments section open to readers and allow them to ask questions or provide valuable feedback. Utilizing a comments section can benefit your blog by building up your ethos and giving your followers access to a one-to-one interaction with yourself and other readers.

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People of all professions and backgrounds begin blogs – from experienced authors to casual writers. Blogging is an excellent medium to showcase your talent, connect with a wide range of new people and become a credible source. One of my favorite quotes is “don’t use social media to impress people; use it to impact people,” by Dave Willis, and it remains true for blogging.

If you don’t know where to begin your blog or website, start with main goal or overall message. Focus on building around that and the rest will come naturally. Blogging is a healthy way to expand your skills and relieve stress. Feeling connected and supported by readers you may or may not know is a great benefit from blogging.

 

Blogging can positively impact writers and readers. It can lead to feeling inspired or providing inspiration, and either one is a great return.

 

How to Stay Motivated while Building your Dream Business (and Working a 9-5!)

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((The Following is a Guest Blog Article by Aimee Barigian of "Be Bold and Free Blog" ))

Building a business is very exciting! You have all these ideas buzzing around in your head and you stay awake late at night writing out your goals. You are filled with so much excitement that you can’t wait to tell everyone about your big idea. In the midst of building the foundation of your new empire, you stay awake until 2am and forget that you have to be up at 7am for your full-time job. Hands up if you’ve been there!

 

Juggling a 9-5 and building a business can be tough but it’s also very rewarding. There is this creative desire to build a service or product that you are extremely passionate about but there’s also a need to pay your bills. I totally get it.  Sometimes, it can feel like you're spinning your wheels. You put all of this effort into a new business idea yet you may feel totally dissatisfied with your current working situation. You know that one day all of your effort will eventually pay off and you will be 100% satisfied with your professional and personal life. The road to success can be frustrating at times. I know from first hand experience that sometimes the road to success can be a windy one. It takes resilience, motivation and drive to keep yourself going. Staying motivated may not be that hard for you but sometimes that self doubt kicks in and you get knocked down. Let’s talk about three ways you can stay motivated while juggling a full-time job and trying to build the business of your dreams.

 

Take Breaks

 It’s okay to take a breath every now and then. You don’t need to work on your business every single day. To avoid burnout, I recommend taking necessary breaks. Take a few hours or even a few days and step away. I get it! You’re excited and you’ve been promoting your new business all over social media, sending emails and talking to people about your brand.

You think that if you take a break and walk away for a little while, things will fall apart! Trust me, they won’t. Girl, take that break. Everything will still be there when you come back to it.

 

Let me tell you a story. I was consistently working on my business for months while working a 9-5 and I didn’t really take any breaks. I worked on my business and continued to work 40-50 hours per week at my full-time job. It wasn’t until I had this shooting pain from my back all the way up to my neck that I realized I needed to take it easy. This pain in my neck lasted for an entire week and that’s when I realized I was working way too hard. I was working so much at my full-time job and doing my side hustle from the moment I got home until late at night. I was exhausted!

 

 

Because of the horrible pain in my neck, I was forced to take a break from everything for an entire week. I didn’t have the energy to work on my personal business, hang out with any friends and dedicate my energy to my full-time job. It was a rough week. I was forced to let everything pause and I was terrified. But, then I realized that this was my business and taking a break was so important for me. Guess what? My business was sitting right where I left it when I came back. It didn’t fall apart!

 

Stepping away and focusing on self care is so important. If you don’t take a break every now and then, the same situation that happened to me could happen to you. Our bodies know when to force us to stop and take a breath. Taking time for yourself is a perfect way for you to focus on self care. Take a bath, go to a spa, get a manicure, hike in nature, go on a vacation or do something that makes you relax. There is so much that you can do for yourself to really step away. Now, I mean truly step away from the business. I know that you are passionate about your business but to avoid burnout while you are working a full-time job, it’s important to take a break every now and then. Don’t even look at social media for the time that you are stepping away. Truly use this time to take care of yourself.

 

In an article with Business Matters Magazine, Jim O’Hagan with Dixons Carphone Business states that...

 

“it’s even more important for business owners to take a break occasionally to avoid stress building up and long-term exhaustion.”

 

While on your break, you might even discover something new that you want to try in your business or a new way of looking at something you may have been confused about before. It’s truly a beautiful time to rejuvenate and when you are ready to come back to your business again, you will successfully take your empire to the next level.


 

Take Inspired Action

The famous American Life Coach, Tony Robbins, is all about taking inspired action. In a recent article from the Tony Robbins website, he reminds individuals to “get inspired as you consider what motivates you in life. Every day, ordinary people do extraordinary things. Read success stories, books, blogs and inspirational quotes to keep your motivational fire burning bright.” A perfect way to stay motivated while working a 9-5 and building your business is to take inspired action and do things that make you feel good, both personally and professionally.

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The idea behind inspired action is to follow your intuition. So many people have these regimented ways of looking at business and take action based on what someone told them to do or something they read about from a leader in business. There is nothing wrong with following advice as long as it feels right to you. I’ve seen women get confused about running their own businesses and as a result, they get unmotivated due to conflicting opinions about something they want to do. I was one of these women. It wasn’t until I just let go and went with my gut that I saw some beautiful changes in my business. I completely rebranded my entire business when I did this, and was inspired to continue pursuing my dream! A major factor in me staying motivated with my business is doing what feels right and what inspires me. Confusion causes people to give up or feel unmotivated to keep their business running.

 

Imagine how far you would go if you just went with your gut. If you just focus on what inspires you and took action based on what felt right, you could never go wrong with that.

 

I totally understand that for some of you, this concept will seem foreign. My biggest piece of advice is to do what feels right for you. Ask for help when you need it but follow your intuition. Taking action this way will help you stay motivated while you build your empire.



 

Celebrate Small Wins

Celebrate, girl! If you finally got up an hour early to work on something you've been putting off, sold your first product or even simply cleaned off your desk, give yourself a pat on the back. You deserve it. It’s very important to celebrate when the time calls for it. Working a 9-5 and building a business already deserves a celebration. You’ve been working really hard and should give yourself due credit when you accomplish small tasks.

 

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If you've been waiting for a big payday, know this may take some time and energy. Lifehack.org explains that “The problem with not [celebrating small wins] is we end up diminishing our motivation and motivation is what keeps us on the right path and gives us the strength to soldier on to the top of the mountain.” If you keep hoping for that payday and it’s taking longer than expected, guess what may happen? You may feel disappointed and unmotivated to keep going. That is why celebrating small wins are extremely important. If you celebrate small wins with your team or your family and friends, it will help you stay motivated to keep striving for your bigger goals.


 

Juggling your business and working a 9-5 can be quite a ride. Staying motivated is important to keep yourself going. Just know that you have something amazing to bring into the world. Your business is important and working a full-time job while you build that business helps you pay your expenses and pay for necessities.

 

If you just keep going and keep motivating yourself, great things are on the way. Keep your head up, girl. You’ve got this!

 

 

 

Aimée Barigian

beboldandfree.com

aimee@beboldandfree.com

Aimée is the creator of Bold & Free, a women empowerment movement aimed to help women gain confidence in themselves and up-level their success.



 

The 6 Mistakes New Entrepreneurs Make that Could DESTROY their Business

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Starting a new business is kind of like a relationship; You get the butterflies when you first come up with the idea to launch your new business and sometimes you get so excited you find yourself jumping out of bed in the morning. Late nights turn into early mornings and just like a relationship, you want to spend as much time with it as possible. After weeks of blood, sweat, and tears, you are officially smitten. Unfortunately, the honey moon phase will always end.

 

In the early phases of business, there are some extremely common mistakes that can be detrimental to not only your business but for your sanity and well being as well. For the well being of your business (and your self) we recommend NOT doing the following most common mistakes among new entrepreneurs.

 

1.)    Thinking Only in the Short Term: Gary Vaynerchuck said “Most people OVER estimate what they can do in 1 year, but UNDER estimate what they can do in 10 years.” Business (just like a relationship) is about LONGEVITY. It’s important to think long term, and always keep the future of your business in perspective.

 

2.)    Being Unrealistic: While the stars in your eyes are very admirable, they may cloud your judgement if you are being unrealistic about your expectations. Setting goals is an extremely helpful and effective tactic, however being unrealistic can lead to disappointment and therefore result in burnout down the road.

 

 

3.)    Focusing too much on Social Media: Although social media is an extremely useful tool for businesses, bloggers, and influencers alike sometimes it can become a bit of a rat race with trying to reach certain milestones on social media. Having 10K is a great achievement, but unless you are directly profiting from this it can be a time drain on the more important parts of your business.

 

4.)    Asking for Help: There are a ton of entrepreneur communities available for support! If you have a question, I guarantee someone in one of those groups has been through something similar before and will be able to offer some insight. More over, it’s important to ask for help with certain aspects that maybe you need assistance with. For example if you just can’t get the hang of building out your website- hire someone with experience to do this part for you! If you don’t have much experience with growing an audience on social media or building an email list- invest in an e-course. They are an excellent source of information. I’ve attended countless educational webinars and courses, there is always more to learn- just do your research on the course or instructor (unfortunately, there are scammers out there.)

 

 

5.)    Not being Confident Enough: In a new business it can be common to feel overwhelmed and a bit unstable, after all you’re just learning as you go. It’s important to be confident in your skills and your business! If you aren’t confident in your business, how could any one else be? This goes hand and hand with being assertive. Owning a business means learning how to talk business. At some point you’ll need to negotiate whether it be with investors, b2b partners, or clients. Know your worth and be assertive when it comes to these negotiations, one of the worst things you could do is sell yourself too short.

 

6.)    Letting your Emotions get Involved: A business can feel like your baby Barbara Corcoran from Shark Tank once said. It can be an emotional thing to experience your first big dilemma, negative review, or even a dry spell. It’s important to remember EVERY business has it’s ups and downs but you WILL push through. Letting your emotions get involved in your business can be very disruptive to the company as well as to your own emotional and mental health. There will always be haters, there will always be people that are unsatisfied- and that’s okay. The best thing you can do is genuinely take any feedback you receive and determine if it’s valid. If it is real feedback as to how you can better yourself, your business, your products, your blog etc. then take it with a grain of assault and consider adjusting this within your practices. However, sometimes you will receive negativity from individuals who are just trying to tear your down, in this case don’t pay these people any mind and just be confident in yourself!

 

Owning something that you have worked so hard to build is an extremely rewarding experience. As long as you do right by yourself and your business you are bound to succeed! Staying away from these 6 most common mistakes is a great place to start!

 
If you’re in the early planning stages of your business, you can checkout our free Business Planner workbook.
 

How to Expand your Business by Pitching to Retailers!

Hello Glass Ladder readers! My name is Chanté, I am 24 years old, I live in San Diego California and I am the owner of Roses N Rosé. 

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I started Roses less than a year ago launching in March of 2017, I have always loved skin and skincare, being borderline obsessed my whole life and I always knew I was going to run my own business one day. ( I seriously never did well working for people.) I just never knew WHAT it was going to be. So Roses actually started as a blog, I knew nothing about blogging or anything like that. I just knew I liked taking pictures of stuff and I liked telling people what I liked. The blog I think lasted 3 weeks, MAYBE a month at the longest. I connected with the owner of Moxie Box and was going to do a product review for her and then ended up helping her with a lot of her re-branding and marketing!

 
Eventually after talking for a while she mentioned she wanted to get into charities and I told her, "let's do this together, I can do all of this, we can have a charity line" And boom, charity by Moxie was born and Roses N Rosé launched 2 weeks later. 
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At first things were going okay. I had a good first day of officially being launched and things were going pretty steady, just having a few sales a week. After a month or so of being launched, I participated in a few local events as a vendor and was able to see first hand of what worked, what people liked and what needs to change. I started to really catch on and knew what I had to do to get things going if I wanted this to work. I changed the whole look of everything, the aesthetic and started to "follow the money." After working on that for a month or two, that's when things really started to change for the better. Social media followings were building up, sales were becoming more steady and I was starting to get retailers. I got my first retailer in July, someone who I actually met at the first event I participated in! I got back in touch with her and she was willing to let me put my products in her store under consignment (anyone who is starting out, if someone offer's consignment- do it.)  After that I had to re-design my labels to meet regulations in order to hold it in stores.

I held a flash sale in July to get rid of all old inventory and completely sold out in a day! From that day it hasn't slowed down and it's been quite the journey! As far as gaining retailers from that point to now, I like to think that presentation is everything. I mean honestly, would you trust a nail artist with bad nails?

 

Once wholesale and retailers became more serious, I had to market my products to the audience I wanted to reach. If I want them in swimwear boutiques, I have to show why it works with that. Spray tan artists, why someone may need to exfoliate before a spray tan, etc. You have to think what the retailer's perspective, why it would benefit their business.

 

Same thing goes for reaching out to retailers to hold your product, you would want to tell them why it would benefit them! and then BE. PER-SIS-TENT! I cannot say this enough. People are busy, people have work, people have lives, people have their own stuff to manage. Chances are, at some point you may be forgotten about.

Touch base, follow up and build a relationship first and foremost! Once you got them just stay organized, keep track, and be on top of it. It will be tiring, exhausting and sometimes you might cry for no reason, but it will pay off and all be worth it. Today Roses is in 17 stores, 5 states and not ready to stop. If you're reading this and have been wanting to start your own business, my biggest advice to you is just to do it.

Don't over think it, don't scare yourself out of what you want, think of what you want in life, think of your goals and take one step at a time. 

Why Collaboration over Competition?

((The following is a guest post from Erica of Bring Your Own Kombucha:))

I am a firm believer in collaboration over competition. I just don’t find competition to be productive and I don’t like the mentality that follows it. I rather put out good vibes and collaborate. Are you with me? Here are some reasons why I think bloggers should shift their focus to collaborations.

1.       Collaboration helps two businesses instead of one. When you team up with another business, you are providing your business more exposure. Likewise, you are also providing another business exposure to your audience. It’s a win-win.

 

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2.       There is no end game. There will always be someone new to compete with. It’s like a dog chasing his tail. WAIT, does that make sense? What I am trying to say is there is no finish line in the realm of competition, because there will always be someone else to rival.

3.       You make friends. First I’m going to preface this by saying, making friends as an adult is way harder than in elementary school when you merely asked the girl in the pink sweater to play jump rope at recess. SO on that note, I love collaborating because I meet so many new people that I wouldn’t get to meet otherwise. For example, I did a #BOSSBABE series on my blog where I interviewed women entrepreneurs from all over the country. I met some really sweet girls like Katie who owns an art shop in Colorado and Val who owns her own online shop in Miami, Fl. I NEVER WOULD OF CONNECTED WITH THESE WOMEN OTHERWISE.

 

 

4.       You get what you give. Whether you believe in Karma or not, I definitely believe in the you get what you give system. What you put out comes back to you. Therefore, I know that if I want to grow and I want others to give me a chance, then I need to do the same.

5.       You learn & grow from collaborating. My world has changed from the collaborations I have partaken in throughout the last few months doing #bossbabe. I do not believe my blog would have grown like it did if I did not spend the first couple months working in partnership with others. It has been such a great journey and it is an ongoing journey. Working with others opens your eyes, inspires you, gives you diversity, helps you see things from another point of view, and changes you for the better.

 

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6.       Teamwork makes the dream work. Yep, I went there. Corny but true. Teaming up with another company, blog, entrepreneur is so much more beneficial than doing it on your own. There is accountability, you can pool together resources, and it is of course someone to push your to do your best. Think about it.

Do you feel my “collaboration” vibes? Let me know why YOU think collaboration is better than competition.

xx Erica

www.bringyourownkombucha.com

Jenna Kutcher: GLC Fall Featured Girl Boss

Jenna Kutcher: GLC Fall Featured Girl Boss

“I don't think my story is different than most, I think all of our stories are different but parallel in a lot of ways! … I started with a $300 Craigslist camera that I bought while we were busy planning our own wedding and I wanted to document the process. I was working full time as an Executive for Target and rocking red and khaki every day in what I thought would be my dream job but soon after realized that there had to be something more out in the world for me. That was when I started to blog my photos (that were anything but good) and share my passion and it started to take off from there.”

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Social Media Marketing Hacks you Need to Know to Dominate this Fall!

How to Shake the Summer Slump and Kick Ass this Fall Season

If you’re thinking this is going to be your own personal version of How Stella Got her Groove Back… well you might just be right.

It seems that every summer somewhere between the margaritas and the beach days, motivation and inspiration run dry. Without fail, I feel an energizing shift as fall begins to set in, a fire inside me to jump back up and really start taking my life and my work into my own hands. This is a guide to help you milk this moment for all that it’s worth so that you can ride that inspiration wave all the way to shore and really make a difference this Fall.

 

Let’s talk about the blogging and small business world in September 2017. The social media and digital marketing game are more competitive than ever and there’s new tools and features coming out across all social media platforms. There’s some very real things happening in the world and a lot of controversial opinions about them. This is your time to dominate your field, but you need to strike while the irons hot! No more procrastinating, no more putting off the things you KNOW are going to make you and your business better. It’s not a secret that September is a particularly lucrative and bustling month for most businesses, followed by a slow end to the summer months. As you can see in the data presented by Trading Economics, 2016 followed this yearly pattern of sky rocketing businesses in September. Read on to hear our secrets to killing it in your business this Fall!

 

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1.)    Come up with a Plan

If you’ve got a fire in your belly and you’re ready to get your game on this Fall, that’s great! But quite frankly enthusiasm isn’t much if you haven ‘t got a well thought out plan. If you’re just starting your business you can check out our business planner here.

 

2.)    Get Motivated

Treat yourself! Allow yourself to find motivation and inspiration in everything you do. Do botanical gardens inspire you? Does beautiful office décor inspire you? Whatever it is that makes you feel like total boss and inspires you to work even harder- go for it!

3.)    Get Creative

You can’t use the same cookie cutter plan as everyone else, so you’re going to have to get creative and stay AHEAD of the curve!

First, you should subscribe to some really great marketing and tech news email updates if you haven’t already. Some of my personal favorites are Gary Vaynerchuck, Neil Patel, and The Skimm for your daily dose of news. Staying up to date on news will help your content stay relevant. Don’t be afraid to voice your opinion, even if it may lead to controversy.

You need to ask yourself a very important question: What platforms should you be on? Are you currently on those platforms or are you putting all your eggs in one basket? As you can see in the DreamGrow data below, Facebook is by far the most popular platform on social media. However that doesn’t discredit the other platforms. Each social media channel has a unique audience, that may align with your own. You can read more about which platform might be best for you here.

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Stepping up your Content Game

More important than your platforms, is the content you’re producing. Everyone knows that content is king right now in the marketing world. Here’s the latest trends you should be up to date on and ready to grapple with this fall.

 

LATEST TRENDS TO TAKE ADVANTAGE OF

Live!!

If you’re not using the LIVE features right now, you really should be. I’ll admit this is a hard thing to get past, as a perfectionist myself it’s difficult to produce something so raw. I’m not oblivious though, I do know that using LIVE on all social platforms is an excellent way to accelerate growth and build a community out of your audience. TIP: When going live be sure to advertise it on all social media leading up to your broadcast time. People are more likely to tune in if they’re aware you’ll be live at 4pm.

 

Shoppable Ads on Instagram

 Instagram has been rolling out a lot of new features, the “Swipe up” feature (something exclusive to those over 10K Followers), Filters, Live features, algorithms, it seems to be never ending. One of the most beneficial features they’ve recently released is the shoppable picture options. Most are familiar with LiketoKnow.it by now but there’s a new kid on the block and it’s the result of a partnership between Instagram and Planoly. For those of you not familiar with Planoly, it’s an App that helps you plan your Instagram feed by viewing your “future” grid, working on captions, and scheduling reminders to post. Now it has added the feature to create “shoppable” posts and I must say I’m a fan.

 

 

Instagram Stories

Stories are useful in a number of ways… drawing traffic to your most recent post, drawing attention to your website, or engaging with your audience in a fun playful manner. Since the algorithm is now post based for Instagram, depending on the day, some of your followers might never see your posts. Using stories is an effective way to combat this! Without a doubt video content is the most difficult to create but also the most engaging.

 

Video Content

Speaking of video content, I that’s a pretty blanket statement as well. Video is rapidly taking over the internet and all social platforms!

Think of the content that’s really caught your attention lately and ask yourself why? Pay attention to the content you scroll past and the content that you engage with, what’s the difference?

Maybe it’s better copy, eye catching headlines, high quality video content or a number of other factors. It’s important to pay attention to this and keep this in mind when creating your own content! Looking at the data above you can see YouTube is the second largest social media website, which is obviously, video based content.

 

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New Editing Apps and Cool Features

In addition to in app features for social media there’s a lot of new cool apps that can enhance your content as well. Aside from the traditional editing apps the two you should be checking out are more unique than just slapping a filter on it.

Glitche- Allows you to create numerous variations of images that “glitch” as they pulse back and forth it creates a video out of an image.

Plotagraph- allows you to create a moving background, think moving ocean, clouds, or ground in a picture!

So what have we learned? There is a TON of new changes to our beloved social platforms and there’s only going to be more moving forward. It’s time to get on your hustle and start giving your business (and yourself) the attention that it deserves. Invest in your business, invest in the time it takes to create better content, invest in the resources to do the research of what will work for you and your audience, and invest in what is going to inspire you.

Now go out and SLAY this Fall!

 
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Instagram Engagement Decreasing? The SHOCKING Truth Behind your Lost Followers

Instagram Engagement Decreasing? The SHOCKING Truth Behind your Lost Followers

Lately all anyone can seem to talk about is the “Instagram Algorithm” and how they seem to be averaging less engagement per post. While I’ve heard this through word of mouth, Facebook communities, and even other business owners or Influencers, this certainly seems to check out. Although engagement has lowered for everybody I don’t believe the reasoning is due to the algorithm change and here’s why.

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5 Steps to Nailing your Dream Job Interview

We’ve all been in the “job application slump,” a time period consisting of constantly applying for jobs and not hearing back. It’s easy to lower your standard after awhile and start applying to jobs that you’re not actually interested. It’s not that you’re not good enough, because you my friend are the smartest, most creative, and ambitious girl I know, but rather the issue is the way you are presenting yourself! Whether you’re having trouble finding a job right out of college or you’ve always dreamed of working for Anna Wintour I’ve laid out for you the 5 steps that will get you in the door and land that dream job!

 

Step One: Stand Out

Most applications employers receive are boring black and white applications and copy and pasted cover letters. I know how hard it is to try to change every single cover letter; it’s a pain in the rear, try applying to fewer jobs but being more detailed in your approach!  Create a killer resume, make it look aesthetically pleasing and show off your personality on paper, some people like to include a photo as well so the employer will feel more personally connected to you. For your cover letter, include information about the company you’re applying for- what projects they’ve done recently, values they hold, etc. Knowing an applicant did their homework AND is a fan of the brand will definitely help you land an interview!

Step Two: Follow Up

I applied to a job once that I really wanted. It was a fun fashion tech company in LA and I checked my inbox religiously after I applied. Eventually I heard back regarding my application, they wanted to do a screening before bringing me in so they sent me a list of questions to email back. After I sent my response I never heard back. I was afraid I answered something wrong and lost all hope of getting an interview. Then I worked up the courage to just call the number that the bottom of her email signature. I told her who I was and why I was calling and her response was not what I expected.

“OH, right! I’m sorry I’ve been so busy I totally forgot to email you! But I’d love to bring you in for an interview, when are you free?”

Was it really that easy? In this case, it was. It’s easy to forget how busy HR employees are but if I had never called to follow up, she probably would have forgotten about me altogether.

Step Three: Be Prepared!

Woo-Hoo! It happened you landed an interview. Your hard work and preparation are not done- now you need to get ready for the real test. Along with your fabulous professional interview outfit, there are a few commonly forgotten things you’ll need to bring with you! Some of the most important things on this list are not just breath mints and your own water bottle, but your own game plan. Show up to your interview prepared to explain exactly how you’re going to make an impact at their company. I guarantee that the initiative they see in you and hearing you speak confidently about what you can bring to the table will leave a lasting impression. Download our worksheet to help you create your game plan proposal!


 

Step Four: Be Thankful

If you landed an interview, that should a celebration in its own. Be thankful that you’ve come this far and show gratitude to those who not only hand selected you but took the time out of their day to meet with you. Be sure to send a follow-up email or phone call thanking the interviewer and reinforcing your interest in the position.

Step Five: Know your Worth

When you finally get that call, or offer letter, be prepared to negotiate your pay. 9 times out of 10 companies will low ball you in expectation that you’ll ask for more. Perhaps if you can’t negotiate the pay, ask for more paid vacation time or other perks such as healthcare benefits. If they offered you the job, they want you! I spent so much time being afraid that if I asked for more, they wouldn’t want to hire me anymore. As long as you handle the conversation with grace, nothing will change- they wanted you for a reason, because you’re awesome!  Please, who wouldn’t want to hire you? Well what’re you waiting for?

 

Go out there and nail that interview! Once you do land the job, be sure to deliver on your promise and make a great impression on your boss- after all they hired you for a reason. Download our FREE Job Interview Checklist!

You Got the Job Now What? 6 Steps to Make a Killer Impression at your New Office

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Step 1: Create a Plan

Starting a new job is both exciting and nerve racking. It’s easy to feel like you have to earn your place at a company when you start. This is normal and in a way, you are right!

Hopefully when you arrived at your interview you brought with you an action plan, of how you are going to make a difference at the company. If so, use that as a base and expand upon it! What opportunities for growth do you see at the company and how can you accomplish these goals? Come up with a loose outline, maybe a 3 month action plan. Whether you share it with your supervisor or keep it to yourself it’s going to impact your productivity at the company immensely.

Step 2: Take Initiative

Even if your supervisor/boss doesn’t require a report, you should WANT to give them one each month. It’s easy for your boss to assume you aren’t working hard or for them to forget all the little things you have to do throughout the month. Create a report of what you’ve accomplished or have been working on each month and include your goals you’ve set for yourself the following month. In order to avoid coming off like your bragging, ask for their input! Say something along the lines of this.

"Attached is the report and analysis from this past month- outlining my goals moving forward into next month. Please let me know if there is something you’d like me to work on that isn’t outlined in the attached.
Warmly,
Megan"

Trust me, not only will they be impressed, but they will also praise you for taking the initiative and keeping them in the loop.

Step 3: Check in with Yourself

Don’t let yourself get swept away. It’s easy as the months go by to feel like your lagging or slowing down your hustle. Looking back at the goals you’ve set periodically, this will help to keep you on track and have killer time management.  You can even outline your weekly goals in your planner if you like to have check points for yourself!

Step 4: Stay Organized

I’ve caught myself having notes in 4 different notebooks at one time. My ideas end up scattered, to do lists go missing, and all of a sudden I forget what I even need to be prioritizing. It’s important to find a system that works for you! Whether it be keeping one notebook, just a planner, using a digital calendar and to do list, or covering your desk with post-its! There is not a one size fits all plan, so test out some different strategies and figure out what system is easiest for you to stay organized. Every day when I leave, I organize my desk, push my chair in, and make sure everything is in its place. When your space gets cluttered, it’s typical to start to feel overwhelmed and disorganized.

 

Step 5: Stay Motivated

Staying motivated can be a difficult task at work. Along with keeping your desk clean, you should decorate your desk in a way that you like! If you love your working space, you’ll want to spend time there and feel comfortable in your working environment. Whether that means hanging pictures of loved ones, ordering all rose gold desk accessories, or stashing snacks in your bottom drawer, your desk should be pretty, comfortable, and overall a place you want to spend your time. Working 5 days a week is exhausting and it’s a terrible feeling to dislike your job. Find a job you love, and create a workspace that you WANT to be in!  Create the life you want to live; you are the captain of your own ship.  

Step 6: Have Open Communication

I learned the hard way that bosses prefer that you speak up if you’re unhappy. My first job after college was a TOTAL NIGHTMARE. The culture was toxic and vicious, I was driving 2 hours each way to work, I was working overtime and not getting paid, in short it was terrible. I complained and cried to my sister every other day about how much I HATED my job, but when my boss asked how I was doing I just said, “fine.” Now it may seem obvious that I should have been honest but being so new to corporate America I didn’t even know that I could voice my opinion or true feelings. When I decided to put in my notice I explained some of my reasons to my employer, she quickly tried to offer solutions for me to stay at the company and I realized that hiring is an annoying process that employers don’t want to have to go through. To interview, train, and pray that the new employee will stay longer is not only inconvenient but lowers the quality of the work space. So in short, speak up! Your employer will thank you. They’d rather you tell them the issues you’re having, than resign in silence.This way it gives them a chance to fix these issues you’re having.

 

Overall, you have the power to make a difference in this company! Work hard, make your mark, and get that raise in no time!  Download our FREE Cheat Sheet to Getting a Promotion + a Raise in 6 Months or Less!

 

Why Networking is the Single Most Important Thing Girl Bosses Should be Doing

Networking is probably a word you’ve heard at least 50 times in the past month, but do you really know what it means? Wikipedia defines Networking as, “a socioeconomic business activity by which businesspeople and entrepreneurs meet to form business relationships and to recognize, create, or act upon business opportunities, share information and seek potential partners for ventures.”

Basically, networking is a great tool for any business person that tends to get overlooked by “girl bosses.” Why is that? Perhaps the competitive nature that women face in all facets of life but specifically in the work place. Why do women feel the need to compete with one another? When women support one another and foster working relationships with fellow businesswomen, incredible things can happen. Haven’t you even heard in the art of collaboration? It boils down to the concept that two heads are better than one.

Are you familiar with the term, “sphere of influence?” It basically describes your network of colleagues, friends, and other relationships related to your business. The whole point of networking is to increase your sphere of influence and gain business referrals or partnerships. Networking is a fairly simple task, although it can seem rather daunting. Here’s what you need to do in order to effectively network and increase your sphere of influence.

Just Go!

When was the last time you went to a networking event? For most of us the answer is probably a long time ago. There are so many conferences, meet ups, or networking events that you can attend. The hardest part of networking is getting yourself out of your house and showing up at the event. It’s easy to come up with excuses and put it off but the first, and the most important step is to simply show up at the event. If you’re not sure where to go, here are some ideas.

-Look up a business expo/conference for other people in your industry

-Go to a Business Network International meeting (these events include all different businesses or tradesmen, so expect a variety of professions)

-If you’re an entrepreneur or “creative” there’s business meet ups for that too! There’s The Rising Tide Society, which is for creative men and women entrepreneurs or Heather Crabtree’s Savvy Community, which is just for lady entrepreneurs.

Stop Trying to Sell Your Business!

The best way to network is to genuinely create a relationship or connection with other individuals, if they like you they will want to learn more about your company, and even refer you business/create a partnership opportunity.  If you try to sell them on your business, chances are you’re not going to hear from them again. Just focus on creating relationships and having real conversations! In reality, it’s about you first and then about your business. No one wants to do business with someone they don’t get along with. So build the relationship first, then talk about business.

Save their Information

Don’t you dare throw away a single business card! I’ve done this so many times, thinking that I’ll never need that contact’s information because it’s irrelevant to what I do. Then 2 months later I end up needing their information and it’s no where to find. Save their information digitally! Whether you put it into a Contact Management System or enter it into an excel sheet saved onto your desktop, you never know when you might have a need for that person and their business.


 

Reach Out

After the event, it’s important to follow up maybe a week later. Just a simple:

“It was nice to meet you the other day. It was great to talk about _________. I just wanted to reach out and share my contact information with you. Hope to see you at future events and look forward to speaking with you in the future. “

It’s a good idea to reference what you spoke about in order to jog their memory of who exactly you are. Reaching out will not only guarantee that they have your contact information but open a line of communication for the future.

 

Networking is so important but it can be difficult to get yourself to commit. Don’t let yourself off the hook. Pick and event and just go! It’s going to be great. Make sure you download our FREE Complete Guide to Networking Like a (Girl) Boss before you go, that way you know exactly what to say and how to get the most out of each event!

How to Spot a FAKE Influencer/Blogger from a Mile Away (Secrets from within the PR Industry)

Lately, there’s something running a bit out of control in the media, and this time it doesn’t involve Trump or Opioids, but it does involve a bit of FAKE NEWS. If you’ve seen the recent viral article featuring the “Social Media Agency” Mediakix and the “influencers” @wanderingggirl and @calibeachgirl310 you are already familiar with this story. If this is the first time you’ve heard about it, we’ll give you a short summary. A social media agency created fake accounts and purchased fake likes, comments, and followers. They claimed to get offered “pay for post” deals from a couple companies on each account. There’s a ton of problems with the legitimacy of this claim and some basic facts and information that need to be kept straight. I’ve worked in the PR and Marketing Industries for 2 years now and I’ve learned all the secrets that companies use to choose their influencers because SPOILER ALERT I used to be one of those Fashion and PR Account Managers that searched for legitimate bloggers and influencers to work with.

 

Whether you’re a blogger, someone who has been following this thread, or someone who’s just tired of not seeing the truth of people on Instagram… here’s the dirty truth for you.

 

 

First off there’s a few issues concerning the legitimacy of this so-called agency. If you’re a social media agency, wouldn’t you be up to date on the most recent trending social media platforms? That’s what we thought too, which is exactly why we found it so strange that they still featured Vine on their website and that they don’t actually have their own Instagram account. But more important than this agency desperately trying to gain PR by making absurd claims, are the claims themselves. In order to spot a fake account, you need to look at the following:

 

1.)    WHAT IS THEIR FOLLOW:LIKES RATIO?

According to studies the average engagement rate on Instagram in 2017 in 2%, no doubt this number is affected by all of these fake accounts. A good/standard engagement is 10% this means if someone has 1,000 followers, they should typically receive 100 likes. This may fluctuate above and below this general area due to many other factors, but if an account has 200K followers and only gets 80 likes on each picture, this is a huge red flag. Somethings that could severely affect this typical ratio, positively or negatively are:

 -not posting for a long period of time/ inconsistently

 -posting something controversial or changing the overall page energy and attitude

-trending on the EXPLORE page on Instagram

 

2.)    SPOTTING FAKE ENGAGEMENT IS EASIER THAN FINDING WALDO

Seriously take a look at the “comments” on these accounts. A series of generic comments is another big red flag, if every other comment is “cool” or “nice pic” this is clearly spam and not a genuine comment from a REAL person.

3.)    DO YOUR RESEARCH- IT’S ALL PUBLIC INFORMATION

If they’re a blogger reaching out for a collaboration, (or if you’re a blogger reaching out to PRagencies or companies) you need to understand one simple thing: you can not lie about your engagement or website traffic because they can look it up and most likely will. There’s several platforms that allow you to view website information for free. StatShow and Traffic Estimate are two of the more accurate websites to view a sites traffic, for the most accurate number I would view both websites and usually the median between the two numbers is most accurate. You can also check their Alexa Rank. According to Avangate, Alexa Rank is, “The algorithm according to which Alexa traffic ranking is calculated. It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.”

 

My unpopular opinion is that if a company is willing to invest money in these “influencers” they should be smart enough to educate themselves on how to find out who is legitimate and really do their research. If they are willing to recklessly throw money around at potentially fake accounts, I don’t feel bad for them. In fact they deserve to get scammed for being so careless with their budget and brand image. Furthermore, this isn’t a get rich quick scheme that people can use, as so aptly advertised by Mediakix, it’s a waste of time and money and was merely a poor attempt at landing in the news.

 

Moral of the story: No, you can't fake it til you make it.
 
 

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Why Cleansing Helps Your Business (& How To Do It)

Has chocolate become a food group for you as you grow your business? *raises hand*

 

You’re not alone! Starting and growing your business can take a toll on you. There’s start up costs, ongoing investments, monthly operational needs, time management, boundary building and non-stop learning.

 

It’s no wonder that the majority of Boss Babes let sleep, exercise, time to relax and a healthy diet fall to the wayside as you put your blood, sweat and tears into getting your business off the ground (and flying high!). If you're feeling like you're running on an empty tank, you're going to love this.

 

I've done cleanses in the past for purely medical reasons. When I say cleanse, I don’t mean starvation, only drinking lemon juice or any of that craziness. I mean a medical cleanse given to me by my Doctor to pin point foods that were triggering my migraines.

 

What I discovered, aside from getting a hold on my migraines, was that the cleanse my Doc had me on completely LIFTED my spirits.

 

I was smiling often. I had a ridiculous amount of energy and tended to look on the bright side of every circumstance. Sounds like a lot of pretty juicy stuff, right?

 

As I’m sure you know, when you feel good you often…

 

  • Make empowered choices (less fear!)
  • Assume the best about people and situations 
  • Have increased energy to create new things and step out of your comfort zone
  • Shake off negativity and limiting beliefs with greater ease
  • Connect easier with others, which is crucial for a healthy business

 

Upon the realization that changing the way I eat and detoxing can actually transform my mindset, I was hooked. For me, it ends up looking like showing up on Facebook Lives, new content creation, inspirational posts and sales from a place of power.

 

If you’re sitting there wondering, what the heck is a cleanse? What does it look like in real life? Not only if you’re Beyonce or trying to drop 20 pounds in three days.

 

Literally, a cleanse is to “rid of impurities by or as if by washing.” (Merriam Webster) You’re helping your body’s natural detox pathways to release things that probably shouldn’t have been there in the first place. For instance, the many chemicals we find in our food, drinking water and the products we put on our body. Gross much?

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Cleansing was practiced by many ancient cultures, a few being: The Romans, Greek, Indian and Native American Cultures. In Ayurveda, a traditional system of medicine in India, cleansing often happens with the changing of the seasons. Techniques vary from oil pulling, dry brushing, elimination diets, mineral baths, castor oil packs and more.

 

When I cleanse, a few things are important to me:

 

  1. I make sure to give myself time to rest and feel everything I’m going to feel during the first few days. When you’re initially detoxing, you may find yourself releasing buried emotions that may or may not be easy to process.
  2. I buy all of the food ahead of time, week by week, until the cleanse is over. I also food prep so I have things simple and easy to grab over items I’m avoiding during that time period. I love to chop up various raw vegetables for snacking.
  3. I put my focus on how I desire to feel, rather than the food or drinks I’m not consuming. It can be easy to get discouraged or frustrated, especially if you’re used to eating a Standard American Diet. Confession…Margaritas are the hardest thing for me to kick to the curb during a cleanse. This girl enjoys her watermelon Marg!

 

If you’re feeling run down, stressed and not exactly your normal sunny self, I highly recommend you give cleansing a try. It isn’t a substitute for daily self care, eating well, managing your mindset, or asking for help in your life and business, but it’s a great “reset” button when you’re not feeling your best.

 

Curious about what exact cleanses I do? I alternate between two favorites. I not only address my diet, but I also love to soak in the tub with Epsom salts and get out in the fresh air.

 

Standard Process has an effective cleanse, but you need the help of a Naturopath or Wellness Doctor to gain access to the shakes and supplements. They’re all medical grade, which makes a difference to me. If you’re interested in that route, check out this list to find a Doctor in your area.    

 

If want something you can do yourself without having to buy supplements (although it can be helpful), then I suggest giving The Spa Dr.’s cleanse a try. Her book is a must get with tons of recipes and DIY treatments. Her specialty circles around healthy, glowing skin, but her cleanse supports the whole body.

 

What do you think? Would you give it a try? Let me know in the comments sections below, Gorgeous. 

 

Cheering you on,

Jessica Bodin

Business Coach, www.JessicaBodin.com

 

*Disclaimer: The information in this post is not intended or implied to be a substitute for professional medical advice, diagnosis or treatment. You are encouraged to confirm any information obtained from or through this post with other sources, and review all information regarding any medical condition or treatment with your physician. 

How Much Does it Cost to Start a Business?

A great idea can ignite the urge to create a new company but money management is what makes it last. Here’s a crash course for managing your money while building your company from the ground up. So how much does it cost to start a business?

According to Quickbooks, 40% of small businesses start with $5,000 or less. Not the most daunting number but definitely not pocket change either. If you don’t have $5,000 saved up already, you can try obtaining the cash by running a crowdfunding campaign- IndieGogo is a great choice, as some other platforms like Kickstarter don’t give you the money you’ve raised unless you meet your goal. You can try pitching to Angel Investors (shoutout Lori Greiner from Shark Tank) or maybe even a relative or family friend who might be interested in investing in your company in exchange for 10% of proceeds. Another great option is taking out a loan, companies like Lending Tree or Prospur are great options that allow you to customize how much you want to loan out and how fast you want to pay it back. Family members would be the most ideal way because you most likely will not have to pay interest and have more leeway on when you pay them back, however if you want complete ownership and creative direction over the company a loan might be best for you. A loan could be risky because if your business does not take off in the first year, you will have trouble paying back that loan with its accrued interest. That’s why it’s important to not take out a bigger loan than you need. Do the math to figure out how much exactly you need to start and try loaning, borrowing, or fundraising for that amount.
 

Taxes:

Being a small business owner, you’re going to want to cut costs as much as possible. Make sure that you keep track of your expenses, your gasoline/transportation costs, etc. Taxes for small businesses come quarterly and can be pretty intimidating. But if you know your tax write-offs, you’ll be much better off in the long run. Be sure to estimate how much you’ll need to put aside for taxes each quarter. The last thing you want is to go to pay your taxes and find out you owe $12,000 that you don’t have! Keep track of how much you are making and how much you already have set aside just for taxes.

 

Open a New Banking Account:

Make sure that you separate your personal and business finances! This is huge! It can be really  hard to keep track of your spending if all of your money is in your personal account. By separating the accounts, you have data on your business expenses and how much you are making. You’ll also be able to have that money set aside for taxes later on or continued Marketing or Advertising budgets. If you have a single member LLC you’ll be able to open a small business account without having to pay a monthly fee. Go in and speak to a representative about each option and figure out what’s best for you. You’ll be able to get debit cards for each person on your team as well, just make sure that you have complete trust in that person before extending them a business card as they will have direct access to the account and the ability to withdrawal cash from the account.

 

The Website:

Squarespace really does a phenomenal job at helping you create and manage a website. Clean lines and intuitive buttons make for a user-friendly experience while the layouts available make for any website to look chic. At $18 a month with 24/7 customer support and website analytics, you can’t get a better deal than this. If you plan on selling anything such as e-commerce it has integrated services to make this much easier than it would be with another platform. Custom shipping options, credit card support through Stripe, and the ability to manage and print shipping labels and expenses through ShipStation.

 

Expenses:

Track all of your expenses. It may be a tedious task, but you’ll be glad you did so in the end. It is essentially gathering data on your business. By the quarter’s end you will have an accurate view on your profits and loss. This will help shape the path your company follows in the future. If you keep track of one time expenses versus recurring expenses as well, you’ll be able to shave down costs in the future after analyzing your spending pattern and determining what is really worth the cost. Whether you do this manually or digitally it’s good to do monthly check-ins as well. It can be easy for pesky recurring subscriptions to keep charging you without realizing it. Be sure to go through all of your statements each month and cancel anything you don’t want or follow up on any suspicious charges. You can use a software or just a standard personalized excel to keep track, there's plenty of options but some of our favorites are Quickbooks, Wave, and Excel.

 

1.) Quickbooks

Quickbooks has three apps for managing money. Quickbooks Accounting tracks your profits/losses, invoices, expenses, sales and customers. Quickbooks Self-Employed helps you track the little details of your business such as organizing expenses, calculating GPS at all times, invoices and taxes. Quickbooks GoPayment serves as a credit card reader for small businesses that rely heavily on daily sales. All apps are accessible online and can be purchased for a monthly subscription. New downloaders receive a free trial.

 

2.) Wave

Very similar to Quickbooks, it helps manage all business finances on a monthly subscription.

http://quickbooks.intuit.com/r/business-planning/much-money-need-start-business/

 

3.) Excel

An oldie but a goodie, Excel is the tried and true method to keeping track of company expenses. With clear-cut templates and a recognizable software, you can’t go wrong with this one especially if you already have it installed on your computer. Lynda.com has useful tutorials for tips and tricks on operating Excel.

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Jen Le

Bringing you the most lustrous things in life, Jen is the creator of The Lustrous Lifestyle where she curates the best things in life for the badasses of today. With a background in public relations and a passion for all things fashion, health and beauty, she is your lustrous life guru.

What Business Should you Start: How to Find your Side Hustle

What do you do when you want to join the side hustle game but have no idea what business you should be starting? It can seem overwhelming with how many choices there are and you might feel limited to what you think is possible. We’ve created a guide to help you decide which side hustle is just right for you!

 

Let’s start by asking two important questions.

 

1. What are you passionate about?

What stirs your soul? What do you do that makes time fly by? Is there anything in life that you could be doing for the rest of your life and not regret a single moment? Passion is so important when you start a business. You may have enough gusto to start something you don’t love and do the day-to-day operations, but it’s unlikely it’ll really blossom into something great unless you wholeheartedly believe in your mission.

 

2. What are you talented at? Drawing, design, organization, etc.

What’s your side hobby? Are you a leader? Can you paint better than everyone you know? Are you the one that everyone comes to for style advice? Use your talent to your advantage. If you’re great at drawing, don’t go looking for a sales job. You’re going to be so much happier in the long-run doing something you love. Also, work won’t seem like work if you’re good at it and enjoy doing it.

 

 

If you’re good at writing:

You might consider: freelance writing, ghostwriting, teaming up with a web developer to create website copy, writing a book, becoming a copywriter for a company full time, or starting your own blog! Like they always say, “if you don’t use it, you lose it”. The same applies to writing. In order to keep your skills sharp, you have to constantly be writing. Start researching ways you can monetize your blog or take a copy writing course! If you’re good at this, you might as well explore the career options that come with it.

 

(GLC accepts rolling applicants for guest blogging and potentially full/part time freelancers, apply today for a chance to get your article featured on our blog!)

 

If you’re good at sales:

MLM- sell someone else's product and receive a portion of the proceeds from sales you make (Avon, MaryKay, doTERRA). Everyone loves a good commission. Being the outgoing and talkative salesgirl you are, why not sign up for a popular sales company? It can be a side hustle where you gradually build your network until you can do it full-time. You may imagine MLM to be boring door-to-door sales, but you can make it exciting! Throw a party and tell all of your friends to bring their friends as well. Turn something you would do on a Saturday into a job! Once again be sure that it’s a message and a company you truly believe in, it’ll be easy to sell a product that you truly use and believe is great.

 

If you’re good with a camera:

The obvious choice would be to become a photographer. But there’s so many types of photography you could specialize in! You could become a wedding photographer, portrait photographer, landscape photographer, videographer, professional editor, assistant or second shooter, or whatever idea you dream up. Set up a site with your portfolio for potential clients to browse through. Check out this amazing New Jersey wedding photographers website for inspiration. If you love the film aspect, explore your options with videography or editing! If you want to start small and get your foot in the door then explore positions for an assistant to a photography or become a second shooter.

 

Types of Companies/Businesses

 

E-Commerce

The cool thing about being good at something combined with the internet is that you can sell your knowledge. Everything from online courses, ebooks and even a shop can be done online. A great example is Karina & Katrina from ToneItUp.com. Both ladies have built a fitness empire from their own homes.You can create a product to sell or even open your own Etsy shop for crafting!

 

Service

If you don’t think the e-commerce route is the way for you, consider providing a service instead. This can include photography, graphic design, copy writing, ghostwriting, personal training or marketing/PR consultation. Monetize your best assets by providing others with your skill set. If you’re great with graphic design and web building, consider being a web designer. Our favorite girl Lauryn Evarts offers her blog design services on blog-doo.com. You could even take up becoming a Virtual Assistant if you’re looking to free up your schedule and unchain from the desk without having to start and run your own company!

 

MLM Companies

This stands for multi-level marketing. These companies make money by network marketing, direct selling, referrals and pyramid selling. Yes there are scams out there that you should watch out for, but there are also legitimate companies like Mary Kay who share the wealth with you based on your sales. If you’re a social butterfly who has a lot of connections, this could be the perfect fit for your network.

 

Don’t let $ scare you away. There are plenty of options for starting a business that don’t involve much money. For some of these options you’d need consider how you will get the funds.

Check out our article called, “How much Does it Cost to Start a Business? for more information on the next step!

2 Comments

Jen Le

Bringing you the most lustrous things in life, Jen is the creator of The Lustrous Lifestyle where she curates the best things in life for the badasses of today. With a background in public relations and a passion for all things fashion, health and beauty, she is your lustrous life guru.

4 Secrets to Efficiently Working from Home

We all dream about the freedom of working from home, but with great freedom comes great responsibility. It’s easy to crawl into your bed and end up scrolling on social media instead of doing your work. Here’s our top Do’s and Don’ts for working from home!

 

Don’t…

Sit or Lay on your bed. It’s too tempting to nap and your mind sets to “relax” which will make you less productive.

 

Do…

Use a desk! Make your workspace beautiful and inspiring to you. Whether you DIY or subscribe to the Glass Ladder & Co. Box make sure you create a great environment for you to work in. Create your space with our “Design your Desk Worksheet” found below!

 

Don’t …

Work without a plan or outline! Whether you block schedule or are a serial to-do list makers, don’t be unorganized with your time.

 

Do…

Find a scheduling system that works for you. There’s a ton out there and one of them is just right for you. Or even create your own! Either way, you’re time is too valuable to not work in an organized manner.

 

Don’t…

Work for 8 hours non-stop.

 

Do …

Take period breaks; whether its 5 minute breaks, a gym session, or lunch with friends – feeding your mind, body, and soul will only help your business, creativity, and workflow.

 

 

Don’t…

Make yourself available to clients 24/7.

 

Do…

Create boundaries with clients. If you take a call after 7PM, they’ll come to expect that from you. You need to respect your own time and they will too. Create “office hours” for yourself and stick to them.

 

Well, there you have it. That is our basic list of Do’s and Don’ts you MUSTknow if you’re working from home. As you now know having an inspiring work space is an important part of productivity, check out our guide to designing your own desk below!

Yes, Send me the Design My Desk Worksheet!

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Is it Time to Leave your Job and Launch Your Company?

Having a side hustle and a 9-5 is probably one of the most exhausting yet rewarding lifestyles. Being able to build your own company from the ground up can be gratifying but working non-stop is exhausting and can lead to burn out. I think we all day dream about the day when we’re ready to take the big leap and go full time with our personal business. If you’re wondering about just how ready you are- you’ve came to the right place. 

 

First, you’ll need to assess your financial situation. You need to take a step back and look at how your business profits compare to your salary. Is it going to be enough to supplement your income? Secondly, how will this affect you? Will you miss your job? Are you sure you want to face the struggles and uncertainty that can come with self employment? If the answer is yes, I’m so happy for you and your dedication is inspiring, but if you’re answer is no –that’s okay too. Self employment isn’t for everyone. Whether you dream of being the next Tory Burch or Oprah Winfrey, having the dedication and confidence to launch your business full time is 1 huge step towards that goal.

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Lastly, if your business doesn’t supplement your income- there’s one last thing that can help you compensate for that. Funding for your business through kick-starter, yard sales, and financial backers, can help you take the big leap if you need a little extra padding.  You’ll need to have a good credit score to apply for a business credit card so be sure to do the preliminary work and to see what’s possible for you.

 

Take our Quiz to see if you’re ready to leave your full time job for your side hustle!

Yes, Send me the Free Quiz to See if I'm Ready to Leave my Full Time Job!

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